The Journey

The Journey by Ei!


Multistage Modular Project: (noun) A project characterized by its division into multiple stages, each comprising independent yet interrelated modules. This structure allows for flexible execution and scalability, with each module designed to achieve specific objectives within the overall project framework.

The Journey by Ei!

After many years of developing projects for the Internet, we came to the conclusion that a successful website or any related project has at least four important stages:


Welcome to the first step of your journey to excellence with Ei! – Planning. This is the moment when business owners, project managers, users, and other stakeholders come together to share insights, thoughts, expectations, and points of view. Our planning stage is based on a methodology derived from Jake Knapp’s Design Sprint method, which is used by companies in the Forbes 500 all over the world. We offer a Quick Sprint Experience, a time-optimized version of the original 5-day experience, as well as a partnership with Sprint XP for those seeking the full 5-day immersion with renowned Design Sprint expert Erica Marques.

Planning is crucial for aligning your vision with achievable goals and ensuring a smooth development process. It helps us understand your background, preferences, and, most importantly, the goals you aim to achieve. By foreseeing any obstacles or hidden costs early on, we can set a clear roadmap, which is half the way to success. Whether you choose the 5-day immersion with Erica or the simplified 2-hour experience, we have you covered, ensuring that every stakeholder is on the same page and ready to move forward with a shared vision.


Welcome to the Build stage of your journey with Ei! – where your digital dreams start to take shape. In this stage, our team will set up the necessary hardware, configure domains, platforms, and accounts, and publish a customized version of WordPress, crafted with over ten years of web design and web development expertise. The visual design chosen during the planning stage will be brought to life in an example site, which will be presented to you for approval.

Building is essential for transforming your plan into a tangible, functional website or digital product. It’s a collaborative effort between our developers, designers, and you, ensuring that the project aligns with your vision. For self-managed sites, we offer a 2-hour online training to help you publish new content, while for Ei! managed sites, we provide a worry-free experience, handling all aspects of publishing, backups, extensions, and modifications. If new developments become necessary, we will deliver a detailed quotation for approval, ensuring that your site remains up-to-date and functional.


The site construction is done and well succeeded. Welcome to the Enhance stage with Ei! – where content meets creativity. This stage is all about adding and updating content, optimizing performance, and implementing new features to keep your site fresh and effective. Our content management services can range from professionally publishing the content you create to creating and publishing the content for you.

Enhancing is vital for keeping your site dynamic, engaging, and relevant. Periodic content updates make your visitors see your site as a living thing, producing more engagement, which can be harvested in many ways. Whether it’s adding new blog posts, updating product information, or optimizing for SEO, our team collaborates with you to ensure that your site continues to resonate with your audience and achieve your goals.


You’ve built a great site that’s responsive, visually appealing, and feature-rich. Now, it’s time to enter the Promote stage with Ei! – where your digital masterpiece meets its audience. Promotion is crucial for driving traffic, increasing visibility, and achieving your business objectives. Our experienced professionals specialize in creating and managing Google Ads campaigns, which has become our standard campaigning strategy.

We offer a variety of Google Ads campaigns, including Permanent, Seasonal, and Announcements, which can be managed by Ei! or by you. Promotion should start as soon as your site is ready to launch and continue as an ongoing effort to attract and retain users. Our customized marketing strategy, targeted campaigns, and performance monitoring ensure that your site reaches its target audience effectively and efficiently.

Define your project’s roadmap
and align your vision for success

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