Origins
From GBG to Business Sessions and beyond
For 12 years, Curitiba and the world shared in the energy of a unique global community: Google Business Groups (GBG). Our local chapter became a global reference, supported by volunteers and respected organizations, recognized by Google and cherished by participants.
We organized thousands of events, many in collaboration with FIEP, SEBRAE, Vale do Pinhão, the municipal and state governments, Copel, Centro Europeu, and universities including PUCPR, Universidade Positivo, UFPR, UTFPR, FAE, Tuiuti do Paraná, Estácio, and others.
When Google discontinued the initiative during the pandemic, we didn’t have the heart to let it go.
Business Sessions, originally one of our local events, became its natural evolution, a space to reconnect, share, and grow together once again.
We asked participants to describe their experience in a single word:
What We Do
Meaningful Experiences, Built Together
Over the years, we hosted thousands of events, sometimes more than three per week — including Business Sessions, a favorite among members.
Everything was built with care and offered freely to the community.
As the community grew, we faced a challenge: because it was a Google initiative, we couldn’t accept donations or partnerships.
That limited our ability to scale and sustain the impact we were creating.
Now, in this 2025 remake, we’re bringing back everything you loved, and introducing more elegant, well-resourced gatherings, made possible by a more sustainable structure.
We’ll now welcome donations and aligned sponsorships, allowing us to grow with integrity while staying true to our values.
Today, the community is active through:
- Our blog
- Our long-standing WhatsApp group
- Occasional online discussions and updates
And very soon, we plan to bring back in-person events and livestreams, creating new spaces to connect, inform, and inspire.
Why We Exist
Purpose and Intentions
We believe entrepreneurs and business leaders face real challenges every day, and they shouldn’t face them alone.
From our experience, when people are well guided, they’re not just willing to learn, they’re also eager to share what they know with fellow members.
Bringing people together around shared values and practical insights creates a win-win for everyone involved.
We believe real growth comes from real experience, shared among peers.
That’s why the Business Sessions Community exists:
To Connect, Inform, and Inspire.
Who It’s For
Business people, entrepreneurs, and people like you, seeking to grow, getting help, and helping others.
This community welcomes thinkers, builders, leaders, and learners.
We believe in protagonism, in taking charge of your path while lifting others along the way.
If you’re working on a business, growing an idea, shaping a product, or simply exploring what’s next, there’s space for you here.
Whether you’re a founder, business owner, marketer, designer, developer, or decision-maker, you’re among peers.
Language Note
Most Business Sessions activities, including events and WhatsApp conversations, are held in Portuguese.
Some content, such as blog posts and the newsletter, is also available in Spanish and English.
If you’re fluent or comfortable following along (even with translation tools), you’re very welcome to join.
We value international perspectives and look forward to expanding language availability over time.
How to Join
Participation is simple.
You can join by attending an event, joining the conversation, or simply reaching out.
Our spaces are respectful, welcoming, and designed for collaboration.
To get started:
- Use the form, filll in your name, your intentions, and your WhatsApp number.
- Accept the community rules and terms
- We’ll add you to the WhatsApp group right away
Your comments and participation across the Business Sessions blog, live sessions, and WhatsApp group are always welcome.
In-person events are coming back very soon, and we can’t wait to meet you!