Whether or not you have an IT department, Ei! provides clear, effective methods aligned with market best practices and recommended by Google.
We offer two access models that ensure security, governance, and practicality.
Please use any of our two following recomentadions: this way we set up a clean and secure environment from the beginning.
Simple: Recommended for Companies Without IT

A simple, practical way to centralize all Google services under a single login.
- Go to the official sign-up link to create the dedicated Gmail: accounts.google.com/signup
- Choose a clear, functional address (e.g., company.digital@gmail.com, company.marketing@gmail.com, company.analytics@gmail.com)
- Complete the sign-up
- When prompted to enable 2FA/MFA, do not enable it yet. Ei! will do this later
- Once the account is created, please share the login and password with the us
This Gmail account will be used acts as the company’s official account when needed for services such as: Google Analytics (GA4), Google Tag Manager, Google Search Console, Google Ads, YouTube, Google Drive, and Google Business Profile and others.
Advanced: Aligned with Corporate Access Management and IAM

Designed for companies with established IT governance, keeping each Google service under the company’s official account.
- Each service remains under the company’s corporate account
- Grant Ei! administrator access to the required services
- Daily operations remain the same, with data under the company’s direct ownership
Conclusion
With either you choose the simple or the IAM model, your company gets secure, Google-aligned access and control. Ei! adapts to the model that best fits your reality and digital maturity.
Disclaimer: Google, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, Google Business Profile, YouTube, and Google Drive are trademarks of Google LLC. Ei! is an independent agency and is not affiliated with or endorsed by Google. References to Google services are for informational purposes only, following publicly available best practices.