IAM Tech Day
The original website was built by the event producer himself, neat, charming, and full of expectation. But as the event grew, so did the challenges. The platform needed to evolve with better performance, stronger SEO, hosting ready for thousands of visitors, and a great mobile experience. It also had to support multiple events and highlight community initiatives that extended beyond the main conference. It was time for something stronger.
They called Ei!.
Case Study: IAM Tech Day
IAM Tech Day
IAM Tech Day is a global event focused on Identity and Access Management (IAM), serving as a platform where users and technology providers share insights and experiences. Created in 2021 by Alfredo Santos, the event gathers leading cybersecurity experts to discuss the latest advancements, challenges, and strategies in digital identity. With editions held in Brazil, the United States, and Portugal, IAM Tech Day continues to grow as an influential community for IAM professionals worldwide.
Business Challenge
The first IAM Tech Day website, though functional and appealing, was designed to promote a single annual event. As the conference expanded internationally, this setup became limiting: each new event replaced the previous one, drastically reducing visibility and registration time. The organization needed a scalable platform capable of hosting multiple events simultaneously while maintaining high visibility, efficient content management, and an enhanced user experience.
Solution
Through continuous collaboration, Ei! redesigned the entire website and implemented a custom event management system that allows multiple events to run independently and remain visible for longer periods. The platform also introduced a fully revamped articles section for SEO optimization and easier content updates, alongside a responsive design that ensures a seamless mobile experience. Over time, the site was internationalized with full English and Portuguese translations, supporting the event’s global expansion and providing robust, long-term performance and reliability.
Deliverables
Strategic consulting and ongoing digital support, custom event management system, multilingual site architecture, SEO optimization, UX and UI redesign, mobile optimization, and reliable hosting with 99% uptime.
Impact & Results
Today, the IAM Tech Day website receives thousands of monthly visits from across the globe and enjoys strong visibility in search engines and AI platforms alike. The brand’s digital presence evolved alongside its global reputation, powered consistently by Ei!, the sole digital partner since its foundation.
Testimonial
“The IAM Tech Day website revamp enhanced its professionalism, adding better event management and content distribution.”
Alfredo Santos
CEO and Founder - IAM Tech Day